Bauer Media would be a suitable company to distribute Motown Magazine as they have experience distributing similar music magazines like MOJO. Bauer Media is Europe's largest privately owned publishing group, distributing over 230 magazines across 15 countries. They reach over 19 million UK adults through their wide range of magazines, websites, TV and radio stations. Their strategy is to connect diverse audiences through high-quality, multi-platform brand content.

1. Evaluation Q.3
AS Media Studies
Motown Magazine
Rianna Landell

2. What kind of media institution might distribute
your media product and why?

3. Finding a company
• Although it was difficult to find company that had products similar to my music magazine. I found
the company that distributes MOJO magazine. Although MOJO is rock based its had some
forms of Mo town magazines as well. Bauer Media Bauer Media is a division of the
Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a
worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV
and radio stations. Bauer Media reaches over nineteen million UK adults across multiple
media channels. Our business is built on influential media brands with millions of personal
relationships with engaged readers and listeners. Our strategy is to connect audiences with
excellent content through our broad multi-touch point brand platforms, wherever and
whenever and however they want. Our wide portfolio of influential brands gives us
advantages over pure play magazine or radio competitors.
• 4. Did you know? “ Mojo has overtaken its sister title Q to become the biggest-circulation paid-for
music magazine, while there were big drops for music titles New Musical Express, Kerrang!
and Metal Hammer in the latest circulation figures out today. Bauer Media's classic rock
magazine Mojo had an average monthly circulation of 98,484 in the second half of last year,
down 2% year on year but up 0.8% on the previous six months. It overtook fellow Bauer title
Q, which fell 8% year on year and 5.4% on the first half of the year to 94,811.”
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